Events and exhibitions are a vibrant and essential part of our global
economy, bringing people together to share experiences. But we can't
ignore their impact on the environment. Annually, the events industry
generates 15 billion tons of C02 emissions - similar to a small country.
Every flight taken by delegates, every lightbulb switched on in a hotel
and every ...
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Now live events are starting to reopen, organisers are keen not to lose
the benefits they've gained from virtual events during the last year. Of
course, everyone’s excited about getting out again and meeting people
face-to-face, as soon as it's safe to do so. But it's undoubtedly true
that marketers have found the virtual sphere to be ripe with opportunity
during the pandemic. ...
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The Covid-19 pandemic has changed much about the way business is done,
and in no industry is this truer than it is in events. From seeing
practically 100 percent of our industry evaporate overnight, to
establishing a market for virtual conferences, managed webinars, and
experience marketing, 2020 was certainly a rollercoaster ...
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Artificial Intelligence (AI) has reached a point where it’s no longer
just automating simple tasks, but also complex decision-making a nd
creative work. If that sounds like your job as an events manager, then
read on to find out how to be sure you don’t miss out ...
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Of course we haven’t jumped back in time to the beginning of 2020, and
everyone involved has been fully aware of the importance of remembering
that we are living in a changed world. Covid precautionary measures were
very much in effect, with all in-person attendees asked to wear
facemasks, as well as engage with stringent safety guidelines including
...
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Live events have certainly returned with a bang. Over the next few
months, we have a very busy schedule as many of our clients are once
again hitting the road and looking to us for help, with everything from
event planning and management to booth design and event technology
services. ...
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5G delivers data at speeds that will eventually reach 1000 times that of
4G and existing Wi-Fi networks. But it would be a mistake to think that
this should mean “more of the same, but faster”. Instead, event
organisers and managers should think about entirely new data streams,
including streaming VR, sophisticated gamification and taking a more
personalised, real-time approach to curating content for online
audiences....
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