Artificial Intelligence (AI) has reached a point where it’s no longer just automating simple tasks, but also complex decision-making and creative work. If that sounds like your job as an events manager, then read on to find out how to be sure you don’t miss out!
There are three main ways that AI is deployed in the events industry today. These are:
- Improving attendee experience
- Driving efficiency in planning and logistics
- Enhancing ROI for organisers and exhibitors
Let’s take a quick look at each of these individually…
This could mean anything from concierge chatbots and AR applications that allow users to navigate events more fruitfully, to AI-powered experience marketing extravaganzas. Events services such as Eventbrite use AI to suggest events and shows that might be of interest to individual attendees. AI can also be used to predict the way footfall traffic moves around venues, enabling plans to be put in place to alleviate congestion and keep everyone safe. And many event apps now integrate AI technology to predict what elements of an event will be of interest to an individual visitor and create a personalised agenda just for them.
Facial recognition systems can be used to measure audience demographics such as the gender and age range of attendees. This allows organisers to better understand their crowd and orchestrate events that will fit their needs. AI can also be used to dynamically control atmospheric elements like lighting, heating and air conditioning to ensure guests are as comfortable as possible.
More efficient events
For the largest events, AI can be used to dynamically plan layouts of facilities and human resources, such as refreshments vendors, cleaners and security staff, so they are more likely to be at the right place at the right time. Catering organisations have even used it to predict what people are likely to eat, therefore creating less waste as food and drink is less likely to go to waste. Event venues are also installing environmental control systems such as air conditioning that use AI to run more efficiently, resulting in less energy usage.
Right from the start, AI can be used to help organisers work out the best locations and time of year to host their events, in order to attract the biggest visitor numbers. Marketing costs can be reduced by using AI-enabled tools to target advertisement at those most likely to be interested in your event. AI can also be used by exhibitors to capture data on attendees visiting their stand. This can be used to predict those who are the most likely sales prospects, and those who are just doing the rounds to gather freebies.
At B2B events, where exhibitors are mostly there to make new contacts and, hopefully, new customers, AI experiences can be used as an attraction to draw visitors to your booth for interactive demonstrations, and extended reality (XR) experiences such as augmented (AR) and virtual (VR) reality help you stand out from the crowd.
How to get started with AI at your events
The truth is, we’re still at a very early stage when it comes to the transformative effect that AI is going to have on events and marketing in general. However many solutions are reaching maturity, and many of the tools we’ve talked about on this page are available as-a-service thanks to innovative event technology providers.
At Buzznation we have an in-depth understanding of the market and the range of tools and platforms that are available in the AI and events space. If you are an organiser or an exhibitor, Talk to us today about how we could bring a slice of the future to your next event or exhibition.